Is there anything more Americana than throwing on your favorite blue jeans and taking a road trip across the country? Lucky Brand Jeans is hitting the highways in our custom made Denim Highway bus, looking for adventure!
The Lucky Brand Jeans bus will criss-cross the country from L.A. to New York (and back!).
You'll be able to track its journey on DenimHighway.com where you see every spontaneous moment with streaming video, personal blogs, and interactive maps.
The Denim Highway bus will be spreading our love of denim and our great fits at music festivals and sporting events, and visiting new Lucky Brand Jeans retail stores.
In between we’re going to hit all the local diners, cool burger joints, and local watering holes we can find.
The goal of our interactive rock’n’roll summer vacation is to spread the word about America’s favorite denim brand and to celebrate the joy and freedom of a journey with no final destination.
We look forward to sharing this with our Lucky Brand Jeans family and new friends across the country.
Don't forget to come back to see the latest whereabouts on DenimHighway.com
Catch us on the road here:
Lollapalooza, August 3-5, Chicago, IL
JVC Jazz Festival, August 19, Los Angeles, CA
Austin City Limits, September 12-14, Austin, TX
Monterey Jazz Festival, September 21-23, Monterey, CA
San Francisco Blues Festival, September 28-30, San Francisco, CA
Echo Project Music Festival, October 12-14, Atlanta, GA
Voodoo Music Festival, October 27-28, New Orleans, LA
Bang Music Festival, November 9-11, Miami, FL
Phoenix Grand Prix, November 29-December 2, Phoenix, AZ
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